“Tiger Woods is a case in point. His personal problems aside, Woods is widely considered the number one golfer in the world. Yet at the peak of his powers—after winning every major there was—Woods basically went and completely deconstructed his game to rebuild his swing from the ground up. When asked why he did that when he was already the best, he answered 'Because I want to stay the best.'
Woods' rebuilding his swing was like an organization's rebuilding its supply chain and warehousing and distribution network. Yes, it hurts for 18 months, but, wow, the impact it has 36, 48, 64 months down the road. Add that to the kind of market we're in now, where you can acquire capital equipment for 30 percent less than you could at the market peak of 2007. Right now, you could rebuild and reinvent all this stuff for a lot less money than you'll be able to in two years' time because everyone is bleeding out there. They've got this capacity that is unfilled. It is actually a good time to seize some of those opportunities.”

This extract is taken from a recent interview with Peter Sheahan, renowned international business consultant. For the full interview, please click here